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About Loaring Personal Coaching (LPC) LPC provides personalized online and in-person coaching services for endurance athletes of all levels and abilities, in the disciplines of triathlon, duathlon, swimming, cycling, and running. |
| Online Coaching Services Looking for some fitness guidance? Hoping to participate in your first ever triathlon or long distance running event? Wanting some expert advice to help guide you along the wonderful journey of endurance sport? Wanting to really 'race' next season and be competitive in your age-group? Take the guesswork and complexity out of your training. Have LPC Coaches develop your very own personalized training plan that optimally reflects your lifestyle, time availability, short-term and long-term goals, level of ability, gender, age, and previous sport background. Ensure that you are following the right path in your daily approach to realizing your health and fitness goals. Coaches James and Mark provide ongoing feedback and guidance throughout your journey as you evolve toward your health and fitness goals. Compare Online Coaching Services here ![]() NCCP Certified Triathlon Coach James Loaring brings 20 years of competitive multi-sport experience to the table, beginning his athletic career as a competitive swimmer and young Kids of Steel triathlete, then slowly working through the junior and amateur triathlon rankings, and finally stepping up to the professional racing scene since 2002. Coach James has learned from the very best coaches, including National Team and Olympic Coaches from several countries, and many of the world's top athletes, including Olympic, World, and Ironman Champions. Coach James is passionate about sharing this wealth of information with others. NCCP Trained Triathlon Coach Mark Linseman brings 13 years of triathlon experience and is currently racing at the elite level as one of Ontario's fastest triathletes. Mark has a Master's degree in Exercise Nutrition and Metabolism and works as a Performance Nutrition Consultant at the University of Guelph Performance Lab. |
In-Person Coaching Services
In addition to developing personlized online training programs, Coach James is also available in the Guelph area for in-person sessions involving the disciplines of swimming, biking, and running.Coach Mark offers Exercise Hydration and Nutrition Analyses at the University of Guelph Performance Lab. Technical swim lessons and underwater and above water video stroke analysis are provided by Coach Jeff Cowan in Windsor-Essex. View In-Person Coaching Services here |
Team LPC Benefits![]() All LPC athletes enjoy many perks, including subsidized product and service at several businesses, including: Running Factory, Loaring Physiotherapy & Health Centre, Infinit Nutrition, Xterra Wetsuits, and several others. Team LPC athletes receive running and triathlon apparel at dealer cost. Additionally, camps, clinics, and Training Days are also heavily subsidized. |
Marketplace![]() LPC apparel and merchandise is available at Loaring Physiotherapy & Health Centre in Tecumseh, and at LPC Headquarters in Guelph. All merchandise can be ordered online and shipped to your doorstep. View the complete LPC collection here. All LPC athletes are able to purchase merchandise at cost. |
| Contact For more information regarding the services offered by Loaring Personal Coaching (LPC), contact Coach James by phone (519-562-5231) or email james@loaring.com |
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Take Your Health & Conditioning to the Next Level

In addition to developing personlized online training programs, Coach James is also available in the Guelph area for in-person sessions involving the disciplines of swimming, biking, and running.





