About Loaring Personal Coaching
Personal Coach and Professional Triathlete, James Loaring, is currently accepting new clients under his experienced wing by offering customized training programs and in-person coaching in the areas of triathlon, swimming, cycling, and running. James brings 15 years of triathlon experience to the table, beginning his career as a young Kid of Steel, slowly working through the junior and amateur rankings, and then stepping up to the professional racing scene 5 years ago. James has learned from the very best coaches, including National Team and Olympic Coaches from several countries, and many of the world's top triathletes, including Olympic, World, and Ironman Champions. James is passionate about sharing this wealth of information with others.
Coach James develops individualized, online training programs for the first timer, beginner, junior, age-grouper, master and elite athlete, for all distances ranging from super-sprint triathlon to Ironman triathlon. Take the guesswork and complexity out of your training. Have Coach James develop your very own customized training plan that optimally reflects your lifestyle, time availability, short-term and long-term goals, level of ability, gender, age, and past sport background. Ensure that you are following the right path in your daily approach to realizing your health and fitness goals. Coach James provides ongoing feedback and guidance throughout your training process as you evolve toward your potential.
In addition to developing individualized training programs, Coach James is also available in Guelph and Windsor, Ontario for in-person sessions involving the disciplines of swimming, biking, and running.
Coaching Philosophy
LPC's' core coaching philosophy is driven by the following values, ethics, and beliefs:
"The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well." - Pierre de Coubertin
Find true understanding in what the Olympic Creed means, and then incorporate this understanding with relentless passion throughout all facets of life.
"Citius, Altius, Fortius" - the Olympic Motto
Coach James will guide you along a wonderful journey, with the goal of becoming a 'faster', 'greater', and 'stronger' person.
The Olympic Creed and the Olympic Motto are meant to inspire athletes to embrace the Olympic spirit and to perform to the best of their abilities. Before joining Team LPC, you must first give me your oath that you will abide by these principles. Then we shall build on them together.
"Achieve New Balance" - advertising slogan used by New Balance Athletic Shoe, Inc.
Successful living relies on achieving a healthy balance in life. It's important to train smart and implement a program that optimally reflects your busy lifestyle.
"Physical training is catabolic. You don't get stronger from merely training hard. You get stronger from training smart. Harvest your potential through the systematic process of training and recovering with purpose." - James Loaring
Learn from your previous mistakes. Minimize future mistakes. Eliminate the "no pain, no gain" mentality from your psyche. You can be smarter than that. You can be better than that.
“Insanity is doing the same thing over and over again and expecting different results" - Albert Einstein
Don't be insane. Train with purpose. Train smart.
"Coaching will always be more of an art than a science, but all coaching should be based on scientific principles." - Dr. Andrew Coggan
I have immersed myself in endurance sport for a long time, and have learned from many of the giants. When coaching, I strive to stand on the shoulders of the giants before me, and look further. I embrace emerging scientific principles, while still building and reflecting upon the great minds, and the wealth of experience, that have occurred throughout the evolution of sport. Am I 'new school' or 'old school'? I am both. And ‘school’ is the most important word in this question.
“The successful person has the habit of doing the things failures don’t like to do… They don’t like doing them either necessarily. But their disliking is subordinated to the strength of their purpose.” - E. M. Gray
Never just go through the motions:
"Practice does not make perfect. Only perfect practice makes perfect." - Vince Lombardi
"Become a master at processing information" - James Loaring
Never stop learning. Be a student of the sport. Accelerate through the massive learning curve of endurance sport. Pick everyone’s brain and retain the overwhelming information like a sponge. If you pay for my coaching, milk it for all it is worth by tapping into the knowledge and experiences that I have gained over time.
"Champions are everywhere, you just have to train them properly" - Arthur Lydiard
The vast majority of people never come remotely close to achieving their potential. Champions are people who have come infinitely close to harvesting their potential. Champions are individuals who fulfill their long-term goal(s). Look in the mirror and first ask yourself if you have champion blood within you. If yes, then ask yourself how you are going to get there. I can help.
"Endurance sport is just as much a game of nutrition as it is a game of mental and physical will" - James Loaring
Take the time to dial down your nutrition strategy while training and racing. Never be depleted going into a workout. Always refuel after training within the 'recovery window'. The timing of nutrition is just as important as the nutrition itself.
"Refuse to drink from the cup of mediocrity" - James Loaring
The glass is never half empty. Never breathe in negativity from others, unless it's constructive in nature. Otherwise it's a disease. Immerse yourself in a positive environment and always be positive yourself. Hydrate from the cup of excellence while carrying out your journey toward achieving excellence.
"If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude." - Colin Powell
The little things are important. They do make a difference. Training well is only one part of the equation. Attitude is everything. Drink from the cup of excellence.
Welcome to our giant game on planet Earth - '...a big place... with so many challenging and exciting possibilities. The overall objective is to maximize the good, and minimize the bad.' May the Force be with you!" - G. R. John Loaring
Join Team LPC and begin to embark on the path toward excellence.
"Belief makes the extraordinary ordinary" - Richard Quick
Believe in belief, and spread this belief like a bush fire onto others. But first allow it to spread like a ‘healthy’ virus within you. Have belief in yourself and in your coach. As a coach, I will put my heart and soul into helping you achieve your goals. But you must believe in me, and yourself, in order for us to grow together.
"There is no such thing as can't” – Jan Ashford and Elena Loaring
Broaden your horizon and strive to achieve what you thought was once unachievable.
"Onwards and upwards we GO" - James Loaring
What are you waiting for? Let's apply the Olympic Creed and set out on your very own personal Olympic-size journey....Now!
Sample of an Online Customized Training Plan
| Sample of a customized Annual Training Plan | ![]() |
| Sample of a customized Weekly Workout Schedule | ![]() |
| Sample of a personal Daily Log | ![]() |
View the Training Peaks Tutorial to get an understanding of how to utilize all of it's powerful features.
Comparison of Triathlon Training Programs:
| Program Benefits | P1 (Performance) |
P2 (Peak Performance) |
P3 (Peak Performance Plus) |
| Monthly Program Fee | $110 | $160 | $250 |
| One Time Start Up Assessment Fee | $100 | $100 | $100 |
| Free LPC Shirt, Technical Shirt, Water Bottle | Yes | Yes | Yes |
| Additional LPC Clothing at Cost | Yes | Yes | Yes |
| Minimum Term Commitment | 3 months | 3 months | 3 months |
| Initial Questionnaire | Yes | Yes | Yes |
| Initial Phone or In-Person Assessment | Yes (45mins) | Yes (60mins) | Yes (80mins) |
| Customized Training to Achieve Specific Goals | Yes | Yes (detailed) | Yes (very detailed) |
| Telephone Interaction | Monthly | Twice Monthly | Unlimited |
| Email Interaction | Weekly | Unlimited | Unlimited |
| Fluctuating Schedule - Adjusts for Injury/Sickness/Capacity | Twice Monthly | Weekly | Unlimited |
| Overall Season Planning and Goal Setting | Yes | Yes (detailed) | Yes (very detailed) |
| Strategic Race Planning | Yes (limited) | Yes | Yes (detailed) |
| Analysis of Race Results | Yes (limited) | Yes | Yes (detailed) |
| Analysis of Power / HR / GPS Data using Training Peaks Software | No | Limited | Yes (detailed) |
| Analysis of Power / HR / GPS Data using WKO+ Software | No | No | Yes (detailed) |
| Nutrition Strategy Prior, During, and Post-training/race | No | Yes | Yes (detailed) |
| Discounts on Loaring Physiotherapy & Health Centre Products and testing services. | 10% discount | 15% discount | 15% discount |
| LPC Memberhip Card to be used for Discounts on Merchandise from LPC Supporters | Yes | Yes | Yes |
| Subscription to Online Training Peaks Software | Yes | Yes | Yes |
| Subscription to LPC e-news and articles | Yes | Yes | Yes |
| Fitness Testing (available at extra cost) | Yes | Yes | Yes |
| One-on-one Sessions (available at $50/hour) | Yes | Yes | Yes |
In-Person Coaching
In addition to online coaching, Coach James offers in-person coaching in Guelph, Ontario and Windsor, Ontario. One-on-one or group sessions for those who would like specific help in the disciplines of swimming, biking, and running. This is an excellent opportunity to have James assess your front crawl technique in swimming, gait analysis in running, and pedalling efficiency and rider positioning in cycling.
Consultation services are available between James and the client (in person or telephone) to discuss topics that include, but are not limited to: planning a season, race strategy, nutrition strategy, cross-training, mental training, goal setting, technical analysis, and physical and mental recovery.
Below is a breakdown of the personal coaching sessions that James offers:
In-Person Coaching Sessions (One-on-one & Group):
| Type of Session | Rate | Rate for clients currently receiving a monthly customized program |
| One-On-One Session (swim or bike or run) | $60 / hour | $50 |
| Group Session with Technical Coach and 2 clients together | $40 / person / hour | |
| Group Session with Technical Coach and 3 clients together | $35 / person / hour | |
| Group Session with Technical Coach and 4 clients together | $30 / person / hour | |
| Consultation Session with Coach James (one-hour brainstorming meeting) | $60 / hour | $50 |
Contact Info:
Call Coach James at 519-562-5231 or email james@loaringphysio.com if you would like: more information; to book a one-on-one or group session; to have James develop a customized monthly training program.
Articles & Downloads:
View the
Training Peaks Tutorial
to get an understanding of how to utilize all of it's powerful features.
LTAD (Triathlon Canada Long Term Athlete Development Model)
How to Choose a Coach is an article by OAT. OAT (Ontario Association of Triathletes) is the provincial governing body of triathlon in Ontario.
Believing in Belief by Richard Quick (addapted from: The Swim Coaching Bible, Hannula, D., & Thorton, N. (Eds.)
Current Team LPC Roster
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